Gen Nude Eyeshadow + Primer

$20

Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin.

This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants.

Neutralizing shades: Exposed, Undressed, Low Key, Base-ic

Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke

  • Cream-to-powder format is easy to apply with the included paddle applicator.
  • Specially designed formulas neutralize discoloration or brighten dull skin. Shades can also be layered together to achieve both benefits.
  • All-in-one formula can be worn alone as a long lasting eyeshadow, or as a primer under other eyeshadows for lasting wear and more intense colors.
  • Mango seed butter helps to soften and smooth the appearance of skin.
  • Green tea extract contains antioxidants that help to protect against free radical damage.
  • Camellia leaf extract is known for its smoothing and calming benefits.
  • Contains mineral and antioxidant ingredients.
  • Ophthalmologist-tested. Safe to use around the eye area.
  • Paraben-free, sulfate-free, fragrance-free and talc-free.
  • None of our products are tested on animals.
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