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When you put effort into perfecting your curls, you want your style to have staying power. It's all a matter of choosing the right product to help your curls go the distance. New VitalCurl™+ Tress Effects® Styling Gel defines curls with strong hold for consistent, well-formed spirals that last. Memory Interlock Technology forms a lightweight lattice to shape and hold the curl pattern, and reforms curls when refreshed with water. This formula, with Botanical Omega 3-6-9 Complex (with Chia Seed, Japanese Camellia, and Sunflower oils), targets dry areas to fortify hair’s natural lipid barrier, helping curls retain moisture, elasticity, and bounce. The result: Healthy, high-performing curls with a more consistent pattern from roots to ends.